Kids Advertising Practices & Policies

Last updated: 23 August 2025

1) Overview

Cerdik: Bahasa Melayu KSSR + 中文 is a free educational app for children (approx. ages 6–12). To help keep the app free, we show third-party contextual ads via Google AdMob. We do not use behavioral or interest-based advertising.

Ad Partners & Policies
We work with the following advertising partner(s) for contextual, kids-safe ads:

• Google AdMob — child-directed treatment / COPPA guidance and iOS targeting notes (disables personalization / remarketing when tagged as child-directed).
  • iOS targeting (Child-directed, TFUA, Max Ad Content Rating)
  • Android targeting (Child-directed, TFUA, Max Ad Content Rating)
  • Tag an ad request for child-directed treatment (COPPA)
  • Ad Review Center (how we review/block individual ads)

Concerning the Kids policy, in https://support.google.com/googleplay/android-developer/answer/9283445 is written that “all ad creatives to be rendered are reviewed and rated before being delivered to users” if a network is used that is part of ‘Families Ads Program’. Admob is part of that program.

We require that any ad inventory we use be appropriate for children and subject to human review of creatives for age appropriateness. In addition to our own human review (see Section 5), we restrict ad sources to kids-compliant supply and block any advertiser or creative that violates these standards.

2) Contextual-Only Ads (No Tracking/Personalization)

• Ads are contextual and served without tracking or personalization.
• We do not use identifiers for ad tracking, ad personalization, or remarketing.
• We do not pass keywords or content URLs in ad requests.

3) Kids-Safe SDK Configuration (runtime)

We configure the Google Mobile Ads SDK to request kid-safe, contextual ads only:

// Applied before MobileAds.instance.initialize()
MobileAds.instance.updateRequestConfiguration(RequestConfiguration(
  tagForChildDirectedTreatment: TagForChildDirectedTreatment.yes,
  tagForUnderAgeOfConsent: TagForUnderAgeOfConsent.yes,
  maxAdContentRating: MaxAdContentRating.g, // "G" content only
));

// Every ad request in Kids mode:
final adRequest = AdRequest(
  nonPersonalizedAds: true, // contextual-only
  // no keywords / no contentUrl
);

We do not display Apple’s tracking permission prompt (ATT) in the kids experience.

4) Console Controls (account-level)

In our AdMob account we enforce:

• Maximum ad content rating = G.
• Sensitive categories blocked (e.g., Dating; Gambling; Drugs & Supplements; Sexual & Reproductive Health; Significant Skin Exposure; Social Casino; Cosmetic Procedures; Astrology/Esoteric, etc.).
• We do not use mediation at this time; all ads are served via Google AdMob. If we add mediation in the future, we will restrict to kids-compliant networks only and update this page.

5) Human Review of Ad Creatives

In addition to automated filters, our team performs ongoing human review of creatives using AdMob’s Ad Review Center:

• Pre-display filtering: We only allow sources configured for child-appropriate inventory (G-rated, sensitive categories blocked).
• Cadence: at least weekly, and daily during releases or promotional periods.
• Criteria: child-appropriate imagery and language; no violence, fear, adult themes, dating, gambling, alcohol/tobacco, user-generated-content platforms, or other sensitive topics.
• Enforcement: violating creatives/advertisers are blocked immediately and placed on a deny list; repeat offenders remain blocked.

6) Placement & Frequency

• Ads appear only at natural breaks in the experience (never on first launch or during core learning interactions).
• Close controls are clear and accessible; no deceptive UI.
• We avoid pressure, rewards, or gates that could encourage excessive ad viewing by children.

7) Data Practices

• We do not collect or share personal data for advertising purposes.
• We do not include third-party analytics in the kids experience.
• See our Privacy Policy for full details on data handling.

8) Monitoring & Response

• We re-audit AdMob blocking controls at least quarterly.
• If an inappropriate ad slips through, we block it immediately (creative and advertiser) and review our filters.
• If you see an inappropriate ad, please send:
  • A screenshot of the ad, 2) the approximate time and timezone, and 3) the screen where it appeared.
    Email: thelighthouse2u@gmail.com. We typically respond within 24–48 hours.

9) Parental Gates

Before any external link or purchase flow, our app presents a parental gate to ensure an adult approves the action.

10) Contact

Questions or concerns about ads in Cerdik: Bahasa Melayu KSSR + 中文:
Email: thelighthouse2u@gmail.com

Compliance
This policy supports App Store Review Guideline 1.3 and 5.1.4 for Kids apps. We serve contextual ads only (no tracking/IDFA, no interest-based ads) and comply with applicable child-privacy laws (e.g., COPPA, GDPR-K, Malaysia PDPA).

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Privacy Policy

Welcome to Cerdik: Bahasa Melayu KSSR + 中文. These Terms and Conditions outline the rules and regulations for the use of The Lighthouse’s Application, located at the store.

By accessing this app, we assume you accept these terms and conditions. Do not continue to use Cerdik: Bahasa Melayu KSSR + 中文 if you do not agree to take all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions:

“User,” “You,” and “Your” refers to you, the person using this app and compliant with the Company’s terms and conditions.

“The Company,” “Ourselves,” “We,” “Our,” and “Us,” refers to our Company.

“Party,” “Parties,” or “Us,” refers to both the User and ourselves.

All terms refer to the offer, acceptance, and consideration of payment necessary to undertake the process of our assistance to the User in the most appropriate manner for the express purpose of meeting the User’s needs in respect of the provision of the Company’s stated services, in accordance with and subject to, prevailing law of Malaysia. Any use of the above terminology or other words in the singular, plural, capitalization, and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Privacy Statement

We are committed to protecting your privacy. Authorized employees within the company on a need-to-know basis only use any information collected from individual users. We constantly review our systems and data to ensure the best possible service to our customers.

Our app does not require users to log in for basic usage. However, should you opt to use email, Google, or Apple login feature, we may store publicly available information associated with your login. We do not store any personal data unless provided by you during the login process.

User Account
If you choose to create an account in our app, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your device, and you agree to accept responsibility for all activities that occur under your account or password.

License
Unless otherwise stated, The Lighthouse and/or its licensors own the intellectual property rights for all material on English Grammar Expert. All intellectual property rights are reserved. You may access this from English Grammar Expert for your own personal use subjected to restrictions set in these terms and conditions.

Content Liability
We shall not be held responsible for any content that appears on your Application. You agree to protect and defend us against all claims that are rising on your Application. No link(s) should appear on any Application that may be interpreted as libelous, obscene, or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third-party rights.

Changes to Terms and Conditions

We reserve the right to make changes to the terms and conditions. The most current version of the terms and conditions will supersede all previous versions. We encourage you to periodically review the terms and conditions to stay informed of our updates.

Contact Us

If you have any questions or suggestions about our Terms and Conditions, do not hesitate to contact us at thelighthouse2u@gmail.com.